Meet Matt Merrill (above, on right) of Yuba Forest Restoration (YFR), one of Truckee’s newest Chamber Members. YFR founder Matt Merrill’s first trip to the area was on business. As an arborist, he came to help navigate the challenge of removing an unprecedented amount of dead trees for a local utility. Matt, an outdoorsman and avid fly-fisherman, found that the chance to wet a line in the Truckee river after a long day’s work was enough to for him to make the move out.
Raley’s O-N-E Market offers a highly curated product selection centered on health and wellness, and more than 100 new team members from the local community provide nutrition education as part of the customer experience. Raley’s chose Truckee to launch this new store concept because it is a community that supports an active and healthy lifestyle.
Established by Ryan Fowler in 2014, Dirt Gypsy Adventures set out to blend adventure, active travel and trail exploration for all abilities with a variety of mountain bike tours across the Western US. Dirt Gypsy Adventures is North Lake Tahoe’s four-season outfitter and guide service for all things bike-related. Their Truckee-based operation offers single and multi-day guided tours, summer trailhead shuttle service throughout the Basin,
Amber Ezell is a portrait photographer specializing in headshots, personal branding, families, weddings, and boudoir. Her style is expressive and natural, and she has an eye for capturing emotion. In addition to providing a luxury level of service, Amber’s passion for her work comes through with breathtaking imagery.
Shoots take place outdoors at a location of choice, at home for a lifestyle-inspired shoot,
Options for improving your smile and dental health have recently increased with the addition of Baldwin, DDS, on Donner Pass Rd. in downtown Truckee. Dr. Jason Baldwin is a graduate of the University of the Pacific School of Dentistry. He has maintained an ongoing commitment to advanced education and training in all aspects of dentistry. Dr. Baldwin was voted one of the top dentists in the Bay Area where he practiced for 15 years.
Boarding for Breast Cancer (B4BC) is a 501(c)3 non-profit foundation that advocates early detection and a healthy, active, and sustainable lifestyle as the best means for breast cancer prevention. Founded in 1996, B4BC empowers young people to make positive choices that promote lifelong wellness through outreach, prevention, sustainability, and support programs.
This summer you’re invited to Skate the Lake with Boarding for Breast Cancer on August 16th + 17th.
With a passion to fuel the many adventures that Truckee has to offer, Freeride World Champion Ralph Backstrom and current U.S. Ski Team member Travis Ganong set out to take their passion of roasting coffee to opening Pacific Crest Coffee Company.
Ralph and Travis wanted to give that extra little boost to champion authentic connections with family, friends & the outdoors. They know it’s not just about the destination – but the entire journey.
Homewood High & Dry is a long-standing business that has thrived on the West Shore since the early 1960s. Taking an innovative approach to boat storage, the Homewood High & Dry Marina was the first in the area to utilize dry rack storage. Borrowing the concept from marinas in Florida, which are often subject to harsh weather, dry rack storage would prove beneficial in keeping boats safe during Tahoe’s unpredictable weather.
Dine or stay on the shores of Lake Tahoe at the West Shore Café & Inn. Experience the magic, breathtaking views, delicious seasonal California cuisine, live music, and outdoor dining. The West Shore Café & Inn boasts an elegant fine dining room with pier dining available during the summer, bar, and a great venue for hosting your special event.
Gorgeous lodging units provide some of the nicest accommodations in the region offering four elegant mountain-inspired guest suites and two classic mountain-inspired guest rooms.
Emily Evans, founder, and owner of Bridgetobridge Marketing is a leading brand marketing executive with over 25 years of experience in promotions, events, and marketing. A strategic thinker and expert in branded marketing solutions, Emily’s team has earned a stellar reputation for delivering cost-effective, branded marketing programs to companies large and small across the country. Her firm represents a diverse clientele with special attention to consumer brands,