March 26, 2025
On November 5, 2024, Truckee voters approved Measure E, a general tax that will provide funding for essential services such as wildfire preparedness, transit services, environmental protection, and workforce housing.
As part of this measure, the local sales tax rate will increase by 0.5%, bringing Truckee’s total sales tax rate to 9%, effective April 1, 2025. Please take a moment to update your point-of-sale (POS) system and ensure compliance with this change.
Measure E passed with almost 61% in favor of the measure. This was certified by the Truckee Town Council on December 10, 2024, at the regular Truckee Town Council Meeting.
Truckee is known far and wide as a vibrant place to live, work, and visit. The Town is proactively planning to sustain the services and infrastructure that help protect the local environment, the safety of the community, and local quality of life.
Previously, out of every dollar paid in sales tax by residents and visitors shopping in Truckee, only about 24¢ comes back to the Town. To enhance local funding for essential services and maximize the portion of local sales tax funding that stays in Truckee, the Town proposed a measure for local voters to consider on the November 5th, 2024, ballot that would increase the local sales tax rate paid by residents, tourists, and second homeowners by ½%, generating approximately $3.5 million annually to fund essential services, such as:
The measure provides the opportunity to expand roadside vegetation management, evacuation planning, emergency operations, and disaster preparedness due to growing wildfire threats.
Establishes reliable funding for Town-operated transit services like TART Connect microtransit rideshare program which is only funded through June 2025, and the expansion of the Public Service Center Transit Facility.
Builds resiliency within our watershed and protecting the water quality through programs and projects such as the Trout Creek Restoration and Donner Lake Interagency Partnership for Stewardship projects.
With support the continued maintenance of Town-owned facilities, public spaces, and parks such as the new DEWBEYÚMUWEɁ Park and Railyard Mobility Hub.
Expands workforce housing programs such as the Truckee Home Access Program, piloted Rooted Renters Program, and New Deed Restriction Program.
The measure includes fiscal accountability and local control requirements, including:
