Tourism

Destination Marketing & Management

ABOUT
Established in 2020, Visit Truckee-Tahoe is the Destination Marketing & Management Organization (DMMO) for Truckee, California that promotes sustainable tourism in Truckee, California.

MISSION
Visit Truckee-Tahoe protects, preserves, promotes and enhances Truckee as an authentic mountain town. We serve our members, partner with key organizations and balance our actions for the well-being of our community.

FUNDING
Previously known as “Visit Truckee” (a program under the Truckee Chamber of Commerce), on August 4th, 2020 Visit Truckee (dba Visit Truckee-Tahoe) formed as an independent 501c6 membership organization with a six-member Board of Directors. On Sept. 22, 2020, the Town of Truckee approved Visit Truckee to serve as the new Owners Association for the 2020-2025 Truckee Tourism Business Improvement District (TTBID) Management District Plan, starting October 1, 2020. This plan now includes destination stewardship, management and educational visitor communications.

Visit Truckee-Tahoe is funded by a 2% (1.25% on January 1, 2020) tourism self-assessment fee (a.k.a TTBID) levied on room nights booked at hotels and short-term rentals within the municipal boundaries of Truckee, California. Unlike Transient Occupancy Tax (TOT) the TTBID tourism fee is not a tax that funds local government services. Learn More www.Truckee.com/TTBID

Contact Us

Call Us (530)536-0540

Tourism Economic Impact

Truckee continued to thrive from visitor spending in 2018. Visit California’s latest economic impact report demonstrates visitor spending reached nearly $362 million and supported 3,770 jobs in Nevada County, a 4.1% boost from 2017. Visitor spending also generated $13.1 million in local tax revenue last year, providing a stream of revenue in Nevada County to fund local services. Essential programs, such as public safety, infrastructure and parks, are supported by the tourism industry. Read Press Release.

Visit California's 2018 findings continue an upswing trend of several years. Tourism was instrumental to Nevada County’s financial success in 2017, with visitor spending reaching $343.7 million (up five percent from 2016), according to the Dean Runyan Associates report released in June 2018 by Visit California. The Nevada County tourism industry supported 3,670 jobs (six percent increase from 2016) and generated $12.5 million in local tax revenue in 2017 (up 11 percent as compared to 2016).  Read Press Release.

Visitor Study

The Truckee Chamber of Commerce worked with a strategic marketing group to conduct market research about tourism and visitor behavior in Truckee.  On Wednesday, February 11, 2015 Carl Ribaudo of Strategic Marketing Group (SMG) gave a presentation on the results of a year-long Visitor Profile Survey. The report contains information such as:

• How much visitors spend while here
• Geographic origin
• Various demographics:
• Age
• Level of education
• Household income
• Respondents’ experience here compared to their expectations
• If it was their first trip or a return visit
• If they plan to visit Truckee again and if so in what season
• What attributes they considered important when deciding to visit


To see the presentation and read the report visit these links:

Visit California Report:

View the 2018 Visit California High Sierra Region Visitor Report to learn about key visitor demographics, travel behaviors, the purpose of the trip, and top activities visitors select when in the high sierra.

Contact us for additional information and to learn more.

California Welcome Center

The Truckee California Welcome Center has one of the highest visitations of all the 19 California Welcome Centers in the state receiving over 160,000 visitors a year. Don't miss this valuable opportunity to promote your business to the thousands of visitors we assist every year. As a valued member of the Truckee Donner Chamber of Commerce, you have the benefit of distributing your brochure in the Truckee California Welcome Center at no cost. Chamber members are also invited to display your business cards in the center. Contact us for additional information and to learn more.