View the 2018 Visit California High Sierra Region Visitor Report to learn about key visitor demographics, travel behaviors, the purpose of the trip, and top activities visitors select when in the high sierra.
1. Master Lease
Business owners and employers have begun implementing master lease programs. Establishing relationships with either individual property owners, or a property management business, those employers lease properties and then sub-lease to their employees. By taking on fiscal responsibility and guaranteeing that the homes will be well maintained, employers can secure housing that may not have otherwise been part of the long-term rental market.
The Truckee Chamber of Commerce worked with a strategic marketing group to conduct market research about tourism and visitor behavior in Truckee. On Wednesday, February 11, 2015 Carl Ribaudo of Strategic Marketing Group (SMG) gave a presentation on the results of a year-long Visitor Profile Survey. To learn more read the Strategic Marketing Group (SMG) Visitor Profile Presentation and the Visitor Profile Study Report.
Learn Key Indicators to help You Assess the Truckee Business Climate
The Demographic Economic Profile Report will help you assess the local business climate and identify economic development opportunities to start a business in Truckee. The profile report is designed to provide relevant context and background information to inform the process of developing a prioritized action plan for the Truckee Tomorrow initiative.