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June 28, 2025
From: Truckee Connections Quarterly Magazine, Summer 2025
What you eat is important, not only because of taste but also for nutritional value. Good advice for feeding yourself and your family is “Buy the best, most high-quality food that you can afford.” Until five years ago, there were onlya few grocery stores in town and many locals would drive to Reno for their groceries when they made the trip for gas. Not only have new markets provided competition that has helped lower prices, but now a trip to the grocery store doesn’t mean a drive across town for those in the neighborhoods along Brockway and 267.
Now Truckee shoppers can take advantage of the variety of offerings from several local markets, completing a grocery loop. Each stop provides something unique that may not be available anywhere else—authentic, homemade salsa, fresh meat from local ranches, ripe produce grown just down the hill, or peanut butter ground in real time. Here are the best markets for checking off your grocery list.
Best for: Elevated everyday shopping
Raley’s hits the sweet spot between mainstream and mindful. The O-N-E Market concept (Organics, Nutrition, Education) focuses on everyday essentials that are better for you, including a well-stocked produce section with a good organic selection. Their Raley’s Purely Made products feature foods free from over 100 banned ingredients and processes. Raley’s carries a good deal of locally-made products by small producers, from beer to ice cream and gifts. The deli has all the goods: full meals, made-to-order pizzas in about 10 minutes for only $14.99, smoothies, fresh juices, and more.
Did you know? Head upstairs for a beer or glass of wine; the beautiful McKinney Loft features a wide-open café space that is great for gatherings or getting a little work done before you shop. You can order or bring up sushi, pizza, or deli items from downstairs.
Best for: Organic, local produce, wellness products, and thoughtful gifts.
New Moon is the go-to for supporting small businesses, vendors, and local farms. You can grab organic pantry staples, superfoods, and supplements you won’t find at big box stores. They have a dedicated staff member in the supplement aisle, always ready to help you fight that cold, ease a belly ache, or choose the right vitamin. It’s also a great place if you’re trying to use less packaging; bring your own containers and shop their bulk bins, with everything from granola to candy to tea to spices. They also have a machine that makes fresh nut butters! Grab a fresh juice or smoothie while you shop, or hit up the deli counter for lunch.
Did you know? New Moon’s name celebrates new beginnings, and the company is dedicated to reinventing the food chain and helping everyone who visits find the healthiest and most harmonious ways of living.
Best for: Local, seasonal produce, meats, and dairy
If you want to eat local, this is the place. Tahoe Food Hub is all about small farms, sustainable food systems, and community. As a nonprofit organization, they are dedicated to supporting regenerative farming practices and good husbandry. Their Farmacy brick-and-mortar is located near the Truckee airport, and is where you’ll find fresh fruits, veggies, dairy, meats, and prepared foods—all sourced from farms within 150 miles. They have limited hours, so make sure and check their website.
Did you know? Order everything you need for the week online, including a Harvest Box—a curated selection of seasonal produce available once per week.
Best for: Authentic Mexican flavors and marinated meats
On Deerfield Drive, Mi Pueblito Market is a family-owned market that brings Mexican cuisine to Truckee, offering a taste of authenticity that’s hard to find elsewhere. The store provides a huge selection of specialty items like dried hominy, perfect for a hearty pozole, authentic spices, and more. Select from a variety of their marinated meats – an easy and affordable option for feeding a crowd or perfect for a cookout. Depending on the day, they offer pre-made Mexican favorites like burritos, tamales, tacos, ceviche-menudo, carnitas, and more.
Did you know? This is THE place to get homemade salsa. They have a variety of flavors, and once you’ve tried them, they’ll end up being a refrigerator staple.
Best for: Seafood
Located in the Pioneer Center, Buoy & Trap fills the fresh seafood gap, offering a range of premium, sustainably sourced seafood. The market provides fresh catches such as California halibut, Ora King salmon, and sushi-grade ahi, oysters, shrimp, along with house-made crab cakes and clams. For a real treat, you can grab their signature items to go: Maine lobster rolls—served either chilled with citrus mayo and crispy shallots or hot with lemon butter—and a Hawaiian poke bowl featuring ahi tuna, mango, and spicy mayo.
Did you know? Buoy & Trap also provides fresh seafood catering for private events.
Best for: Grilling season
The only dedicated butcher shop in town, Mountain Valley Meats offers all kinds of cuts from beef to lamb to game and more. They source their meat from ranches like Niman Ranch, Creekstone Ranch, Cascade Creek, and Durham Ranch. Mountain Valley Meats carries the best housemade sausages you’ve ever had in a variety of rotating styles, from classic brats to Brandied Apricot & Rosemary to their popular Potsicker sausages. And they’re a great one-stop-shop, offering artisan condiments, side dishes, and local produce. When you’re planning your next backyard BBQ, this is the place to stock up.
Did you know? You can preorder your meats for your next cookout.
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Best for: Seasonal produce, flowers, artisan goods, and community vibes
Every Tuesday from May through October from 8:00 a.m. to 1:00 p.m., the Truckee Farmers Market takes over the Truckee River Regional Park with a colorful selection of farm-fresh produce, meats, locally-made bread, honeys, and so much more. It’s where you go to chat with the growers, get the juiciest peaches of the season, or grab a just-baked sourdough boule. You can even find something unique, like homemade curry sauces or a hand-knit scarf. Come hungry, there’s usually a local food truck ready to serve up breakfast and lunch.
Did you know? Farmers come from Truckee, Nevada City, Newcastle, Grass Valley, Auburn, Quincy, and more.
Best for: Wine, cheeses, and budget-friendly surprises
Grocery Outlet is where you can score real deals. One day it’s fancy cheeses and organic snacks at half price, the next it’s fresh berries and obscure European cookies. Although a lot of their items vary, the owners have made sure that there are always items you can always count on, like organic spinach and arugula, the best price on fresh organic chicken in town, Truckee Sourdough breads, and a very well-stocked freezer section with a lot of standards. It’s a treasure hunt for budget-conscious shoppers and big families. You’ll love the aisle that’s stocked with kitchen items, pet goods, and toys for the kids. It’s a “hey, I didn’t even know I needed that” kind of shopping experience, and you won’t leave with buyer’s remorse, because it’s affordable. The front area is always stocked with essential items for the season.
Did you know? They have the best budget wine section in town. Seriously. It’s a sleeper hit.
Best for: Mainstream essentials and late-night runs
Sometimes you just need to stop somewhere on your way home from picking the kids up from school. Safeway’s location is smack-dab in the middle of town, with easy parking and several other stores nearby if you’re checking errands off your list. It’s one of the most convenient spots to get your basics, household items, and big-brand staples and they carry high quality produce and often have specials on their delicious pre-cut fruit bowls and veggie platters. They carry high-end cheeses and lunch meats and have a large variety of delicious options in their bakery also.
Did you know? They’re open 24 hours a day, seven days a week!
Best for: Affordable family staples
Located in the Deerfield Shopping Center, Save Mart is a low-key local favorite. They’ve got good prices, everything you need, and a strong meat section. They have been getting their produce as locally as possible, often from Central California or farms outside of Reno, before it was cool to do so. Along with Safeway, this is where you can count on finding brand name products that you might not find at other stores, like your favorite yogurt, beer, or Claussen pickles. The deli is also worth checking out, with a nice selection of meats and cheeses.
Did you know? They offer amazing weekly deals!
If you find yourself in the middle of cooking, and you’re missing an ingredient, hit up the neighborhood markets. They also carry beer, wine, and have their own delis. These spots are nice on the days you don’t want to navigate the bigger stores or drive into town.
