March 17, 2023
Yesterday afternoon Town Council Board members and Truckee Chamber Board of Directors and members attended a ribbon-cutting ceremony and social mixer for the new downtown Truckee location of Dorinda’s Chocolate & Essentials. Dorinda’s is now at 10191 Donner Pass Rd, next to Jack + Emmy. Mayor Lindsay Romack presided over the ribbon cutting, along with Town Council Board of Director Anna Klovstad. Also participating in the ceremony were Truckee Chamber of Commerce President and CEO, Jessica Penman; Director of Operations, Ruth Geresy; and Chamber Board of Directors Chair, Emily Vitas and Co-Chair, Bill Greeno. More than 50 members of the community came out to celebrate Dorinda’s Chocolates & Essentials new grand opening.
Dorinda Vance, CEO and Founder of Dorinda’s Chocolate said that this new store is a labor of love and a step back for her. “Being at the Truckee shop is the fun part,” Dorinda said, adding that she goes to Reno much less now since her son’s involvement of making and distributing their chocolate. Dorinda has been making and selling chocolates in the Truckee area for 30 years. She and her husband have four children who have all graduated from Truckee High School. Their son, Dustin Vance, is now COO. He is overseeing their daily chocolate making operations in Reno and plans to increase their distribution across the U.S. Dorinda’s sister works side-by-side with her at their new shop, which boasts custom cabinetry and displays made by the Vance family.
Along with hand-made confectioneries, cookies, and gift baskets, Dorinda also serves hot chocolate, and carries hand-made candles, colorful baskets, and more gift items. Through beautiful barn doors that slide open, shoppers can walk between the beautiful wares of Dorinda’s Chocolate & Essentials and Jack + Emmy children’s shop.
Thanks to Dorinda for her wonderful hospitality. Two lucky winners, whose business cards were drawn, won great gift baskets as well. Thanks to all who came to celebrate Dorinda’s Chocolate & Essentials grand opening and to socialize with our Truckee Chamber business community.
